About
We’re an independent PR agency based in the heart of Europe in Amsterdam.
We provide custom public relations for companies that offer real societal and cultural impact. Working with award-winning writers, future-thinkers and culture-shapers, we amplify the stories of those in the sustainability, creative, retail, lifestyle and travel sectors. We understand what you do and know how to meet your challenges. Intuitive publicists, we help you to grow by curating media attention that strengthens your brand’s authority, stimulates engagement and generates new business. Sustainability isn’t just a buzzword for us, it’s a founding principle. The companies we work with push boundaries and align with our values. They aren’t defined by stereotypes or tradition. We support them in shaping a more purpose-driven and environmentally-conscious future. We work with good people and love what we do.
Services
All of Hooton’s services are insight-inspired. We utilise data, analytics and competitor benchmarking to make sure your PR goals meet your business imperatives, whether they’re B2B or B2C.
We’re experts in showcasing brands to international media and supporting expansion into new markets. Our multilingual team has close relationships with global publications, putting us in a unique position to cement your reputation and broaden your influence.
- Media, analyst and influencer relations
- Product launches
- Events PR
- Internal communications
- Press office
We’re brand-first custodians who can manage your reputation strategically with tenacity and care. We’ll prepare you for any eventuality, providing carefully-crafted issues management and crisis mitigation.
- Issues management
- Crisis management
We train and coach you so you know how to handle the media and get positive cut-through.
- Media training
- Speaking engagements
- Panels and debates
- Roundtables
- Talking points
We’re here for you from the offset, developing your unique brand identity and messaging so your position and narrative is distinct, relevant and rational. High-quality research and reports will get you noticed as an industry authority while earned and paid media partnerships will resonate with your prospects.
- Brand identity and messaging
- PR strategy
- Research and reports
- ESG strategy
- Paid media partnerships
- Integrated campaigns
Hooton thoughtfully transforms your PR ambitions into compelling conversations, coverage and content. Our laser-sharp storytelling, award-winning writers and smart insights always keep you ahead of the game.
- Press materials
- Thought leadership
- Case studies
This one-of-a-kind service helps environmentally-responsible businesses navigate the unintentional pitfalls of greenwashing – while still standing out in a competitive market.
- Expert evaluation of sustainability messaging
- Personalised glossary
- Sustainability reports and copywriting
- Tone of voice training
We’re experts in showcasing brands to international media and supporting expansion into new markets. Our multilingual team has close relationships with global publications, putting us in a unique position to cement your reputation and broaden your influence.
- Media, analyst and influencer relations
- Product launches
- Events PR
- Internal communications
- Press office
We’re here for you from the offset, developing your unique brand identity and messaging so your position and narrative is distinct, relevant and rational. High-quality research and reports will get you noticed as an industry authority while earned and paid media partnerships will resonate with your prospects.
- Brand identity and messaging
- PR strategy
- Research and reports
- ESG strategy
- Paid media partnerships
- Integrated campaigns
We’re brand-first custodians who can manage your reputation strategically with tenacity and care. We’ll prepare you for any eventuality, providing carefully-crafted issues management and crisis mitigation.
- Issues management
- Crisis management
Hooton thoughtfully transforms your PR ambitions into compelling conversations, coverage and content. Our laser-sharp storytelling, award-winning writers and smart insights always keep you ahead of the game.
- Press materials
- Thought leadership
- Case studies
We train and coach you so you know how to handle the media and get positive cut-through.
- Media training
- Speaking engagements
- Panels and debates
- Roundtables
- Talking points
This one-of-a-kind service helps environmentally-responsible businesses navigate the unintentional pitfalls of greenwashing – while still standing out in a competitive market.
- Expert evaluation of sustainability messaging
- Personalised glossary
- Sustainability reports and copywriting
- Tone of voice training
Case studies
Clients existing and past
Our team of native English, French and Dutch speakers work with international clients spanning the UK, EMEA, APAC, and North America.
Our team
Meet our team
