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We’re an independent B Corp-certified PR agency based in the heart of Europe in Amsterdam.

We provide custom public relations for companies that offer real societal and cultural impact. Working with award-winning writers, future-thinkers and culture-shapers, we amplify the stories of those in the creative, retail, lifestyle and travel sectors. We understand what you do and know how to meet your challenges. Intuitive publicists, we help you to grow by curating media attention that strengthens your brand’s authority, stimulates engagement and generates new business. Sustainability isn’t just a buzzword for us, it’s a founding principle. The companies we work with push boundaries and align with our values. They aren’t defined by stereotypes or tradition. We support them in shaping a more purpose-driven and environmentally-conscious future. We work with good people and love what we do.

All of Hooton’s services are insight-inspired. We utilise data, analytics and competitor benchmarking to make sure your PR goals meet your business imperatives, whether they’re B2B or B2C.

Our team of native English, French, Italian and Spanish speakers work with international clients spanning the UK, EMEA, APAC and North America.

Meet our team

Héloïse Hooton, Founder & MD
Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work. Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work. Read More Show less
Gemma Cooney, PR Manager
Born and raised in the UK, Gemma joined Hooton as part of her move to Amsterdam after years of working in public relations in London. With a background in events, project management, creative strategy and storytelling across brands such as Tesco, adidas, Doritos and Spotify, she brings experience that spans multiple sectors, with client partnership always at the centre. Born and raised in the UK, Gemma joined Hooton as part of her move to Amsterdam after years of working in public relations in London. With a background in events, project management, creative strategy and storytelling across brands such as Tesco, adidas, Doritos and Spotify, she brings experience that spans multiple sectors, with client… Read More Show less
Janhavi Raja, Senior PR Executive
Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. She was previously an economic researcher and consultant with the Government of Gujarat, India, and completed her graduate studies at the Indian Institute of Management. Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. She was previously an economic researcher and consultant with the Government of Gujarat, India,… Read More Show less
Guillaume Giraud, PR Expert
Guillaume is an experienced public relations and communications professional specialised in lifestyle, art, design and creative industries. Trilingual (French, Italian and English), he has strong relationships with a global network of journalists, industry opinion leaders and tastemakers. Guillaume is an experienced public relations and communications professional specialised in lifestyle, art, design and creative industries. Trilingual (French, Italian and English), he has strong relationships with a global network of journalists, industry opinion leaders and tastemakers. Read More Show less
Jo Usmar, Freelance Copywriter and Editor
Jo is a bestselling author, ghostwriter and journalist. She has published nine books of her own, ghostwritten three others and regularly contributes to Women’s Health, Men’s Health, Stylist, Esquire and Red. She’s also the creator of, and scriptwriter for Taboo Talk, the award-nominated mental health podcast by Boots. Jo is a bestselling author, ghostwriter and journalist. She has published nine books of her own, ghostwritten three others and regularly contributes to Women’s Health, Men’s Health, Stylist, Esquire and Red. She’s also the creator of, and scriptwriter for Taboo Talk, the award-nominated mental health podcast by Boots. Read More Show less
Kate Buljanovic, Operations Manager
Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis. Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis. Read More Show less