Without Shape Without Form

The brief

Generate coverage for Journey of the Mind, an itinerant exhibition of Sikh art, by Without Shape Without Form.

Our solution

Working pro bono, we created a PR strategy and tailored messaging for Journey of the Mind, the travelling exhibition encouraging the nation to open their minds to find peace through art and the ancient Sikh teachings. Our press office has future-proofed Without Shape Without Form when it comes to brand identity, messaging and upcoming shows. Securing national, regional and broadcast coverage, we have since continued to run a robust press strategy spreading the word about the fantastic work Without Shape Without Form is doing to help people improve their mental well-being.