Ħooton Ⓗooton ḧooton Ḫooton ħooton ℌooton ჩooton ႹootonCreative & Strategic Public Relations
Hooton is a boutique cultural PR agency based at the heart of Europe in Amsterdam.
We don’t believe in one size fits all. We provide long-term, thoughtful reputation management for companies who are ready to change and offer real cultural impact.
Hooton doesn’t strive to be the loudest, we strive to be the smartest.
What we do
Today’s media landscape is rich and crowded. It’s increasingly difficult to stand out and thrive.
We work with companies to uncover the themes and stories that make a brand newsworthy. We place your audience at the heart of your strategy and craft relevant messaging and assets so your brand resonates and shines.
We’re a transparent, flexible, global team that partners with you to secure the best media and business results. Our job is to see and share the things that you don’t. We will challenge and hold you accountable, so you can succeed.
Hooton’s services include:
— Reputation management
— Creative PR strategy
— Asset creation
— Media relations
— Partnership development
— Event creation and production
— Development and management of in-house PR structure
— Crisis management
— Speaker bureau
— Tracking and measurement
We work globally with a range of exciting companies and talented individuals in the advertising, arts, entertainment and travel industries.
Arch & Hook
Arch & Hook is providing game-changing innovation in the global hanger industry. Catering to the retail, hospitality and luxury goods industries, A&H is turning the hanger industry on its head by presenting a sustainable solution to the tens of billions of clothing hangers that end up in landfills annually. The Dutch company works with brands such as Roland Mouret, Harrods, All Saints and Karen Millen. We provide the team with international PR support as they continue to grow.
CityHub is an urban hotel for digital natives. Created to provide solutions for smart travellers, CityHub rethinks the hospitality experience to cater to the needs of a new generation of global citizens by combining the privacy and comfort of a hotel with the sense of being in a community and the affordability of a hostel. We help CityHub with their PR strategy and execution as they continue to open locations across the globe. Next up: Copenhagen.
An Amsterdam-based and shaped production house, The Panics create both original and commercial content. They make films of all shapes and sizes, injecting a fresh, unconventional and uncompromising approach into their work. Most recently, Hooton worked closely with The Panics to support its rebrand and 21st anniversary repositioning.
Photographer and Director Sophie Ebrard experiments with natural light and prefers the surprise factor on film for her personal work. Hooton managed the PR strategy and outreach for her first solo exhibition “It’s Just Love” at Unseen Photo Fair 2015, which was one of 2015's most read features on Dazed. Most recently we provided PR support for her exhibition "I Didn't Want to Be a Mum," and continue to provide PR services for Sophie’s work.
WE ARE Pi
Ideas company WE ARE Pi are on a mission to inspire and enable thought leaders in brands, culture and society with creativity that moves the world forward. We provide WE ARE Pi with forward-thinking PR strategies around campaign launches and projects for brands such as Heineken, WeTransfer, Oath, TED and Ace & Tate.
We’ve been fortunate to work with the following brilliant humans and companies as well. Highlights include the launch of UNIT9’s VR department, sharing 72andSunny Amsterdam’s global strategy and campaign for AXE as well as Mandy Smith’s No More Cutting campaign and LSU’s (now Great State) Booknotes column for The Drum.
antoni is changing the relationship between agencies and brands by providing a focused service to clients that are ready to transform. antoni garage was created exclusively for Mercedes-Benz, and antoni jellyhouse for vegetarian sweets brand Katjes. Hooton is antoni’s international communications partner.
France’s largest and most awarded agency BETC Paris believes in the power of creativity to drive business results. We are the agency’s partner on the international communications for its dynamic new workplace-meets-cultural institution Les Magasins généraux and wider global network.
Cream Paris is a Parisian production company with a fantastic roster of established and emerging directors and photographers. Hooton works with Cream internationally, providing strategy for the company as well as launching individual projects such as Ladyfingers and Unsex Me.
HATTER is a service and experience design studio that helps brands take action. Founded in Amsterdam in 2020 by Simon Hatter, the studio caters to a myriad of industries, with unique experience in youth culture.
LORE + Brand Articulations
Studio Lore and Brand Articulations are a strategic and creative alliance built for today’s complex and ever-changing brand landscape. Hooton is creating a global strategy for LORE and BA, and providing PR for stand out global campaign launches.
Victor & Simon
Victor & Simon is small, independent, and agile, working at a cross section between advertising and production. Creating highly crafted, social media-first stories for brands who want to connect directly with their consumer, Victor & Simon's work defines culture and moves people. Hooton provides PR support to Victor & Simon's client campaigns.
Named after the Japanese word for family, tribe or clan, Zoku facilitates living and working across different locations as the world’s population of globetrotting talent continues to grow. Hooton manages Zoku’s day to day PR, and developed the strategy and media outreach for the December 2015 brand launch and opening of Zoku’s first property in Amsterdam in May 2016.
+31 2 02 61 93 88
Héloïse founded Hooton to help companies build their business credibility, and get the engagement they deserve. Half French and half English, she brings eighteen years experience working with creative agencies and brands such as Booking.com, Heineken, WeTransfer, Peugeot and Wieden+Kennedy. After fourteen years in PR and marketing for W+K Amsterdam, BETC Paris, D&AD and shots magazine, H set up Hooton, to properly explore the creative, dynamic potential of PR. Héloïse provides creative and strategic PR counsel to all Hooton brand partners with the cracking Hooton team.
Chelsea brings over seven years of experience working with tech brands in Silicon Valley. She finds the best routes for clients, enhancing campaigns with her creativity and multi-channel marketing knowledge. US born and a recent transplant to Amsterdam, Chelsea is soaking up the European lifestyle.
Guillaume is an experienced PR and communications professional specialised in lifestyle, art, design and creative industries. Trilingual (French, Italian and English), he has strong relationships with a global network of journalists, industry opinion leaders and tastemakers.
Maeve has spent most of her career working with brands and agencies across the creative industries, finding the big thinking behind great ideas to build reputations and drive growth. Ireland-born, Canada-raised, and UK-resident with stints in Thailand and Australia along the way, Maeve loves nothing more than taking a global approach to communications strategy.
Anna Maria Tortorici Montaperto
With a background in the travel, fashion and events industries, Anna’s eye for detail, research skills and creative thinking makes her the backbone of all we do at Hooton. Born and raised in Italy, Anna Maria completed her studies in London before she made Amsterdam her home.