Ħooton Ⓗooton ḧooton Ḫooton ħooton ℌooton ჩooton Ⴙooton

Creative & Strategic Public Relations

About

Hooton is a boutique cultural PR agency based at the heart of Europe in Amsterdam.

We don’t believe in one size fits all. We provide long-term, thoughtful reputation management for companies who are ready to change and offer real cultural impact.

Hooton doesn’t strive to be the loudest, we strive to be the smartest.

What we do

Today’s media landscape is rich and crowded. It’s increasingly difficult to stand out and thrive.

We work with companies to uncover the themes and stories that make a brand newsworthy. We place your audience at the heart of your strategy and craft relevant messaging and assets so your brand resonates and shines.

We’re a transparent, flexible, global team that partners with you to secure the best media and business results. Our job is to see and share the things that you don’t. We will challenge and hold you accountable, so you can succeed.

Hooton’s services include:

— Reputation management

— Creative PR strategy

— Asset creation

— Media relations

— Partnership development

— Event creation and production

— Development and management of in-house PR structure

— Crisis management

— Speaker bureau

— Tracking and measurement

Clients

We work globally with a range of exciting companies and talented individuals in the advertising, arts, entertainment and travel industries.

Arch & Hook

Arch & Hook

Arch & Hook is a young, pioneering Dutch brand that specialises in high quality, tailor-made and sustainably created hangers, working with brands such as Harrods, All Saints and Karen Millen. We provide the team with international PR support as they continue to grow.

BETC London

BETC London

BETC London is one of London’s leading young creative agencies. We provide ongoing media exposure for BETC London’s campaigns, talent and culture. Recent collaborations include Learn with Gant, C&G baby club’s Sound of Happy and the KADO flowers product launch.

Cream Paris

Cream Paris

Cream Paris is a Parisian production company with a fantastic roster of established and emerging directors and photographers. Hooton works with Cream internationally, providing strategy for the company as well as launching individual projects such as Ladyfingers and Unsex Me.

Sophie Ebrard

Sophie Ebrard

Photographer and Director Sophie Ebrard experiments with natural light and prefers the surprise factor on film for her personal work. We managed the PR strategy and outreach for her first solo exhibition “It’s Just Love” at Unseen Photo Fair 2015, which was one of 2015's most read features on Dazed, and continue to provide public relation services for Sophie’s work.

Zoku

Zoku

Named after the Japanese word for family, tribe or clan, Zoku facilitates living and working across different locations as the world’s population of globetrotting talent continues to grow. Hooton manages Zoku’s day to day PR, and developed the strategy and media outreach for the December 2015 brand launch and opening of Zoku’s first property in Amsterdam in May 2016.

antoni

antoni

antoni is changing the relationship between agencies and brands by providing a focused service to clients that are ready to transform. antoni garage was created exclusively for Mercedes-Benz, and antoni jellyhouse for vegetarian sweets brand Katjes. Hooton is antoni’s international communications partner.

BETC Paris

BETC Paris

France’s largest and most awarded agency BETC Paris believes in the power of creativity to drive business results. We are the agency’s partner on the international communications for its dynamic new workplace-meets-cultural institution Les Magasins généraux and wider global network.

Freshdrip

Freshdrip

Europe's first single portion filter coffee bag launched in October 2017. Hooton created and implemented their PR strategy, which resulted in brand awareness. Freshdrip, at launch, was included in publications such as Sunday Times Travel, Esquire and the European Coffee Trip.

WE ARE Pi

WE ARE Pi

Ideas company WE ARE Pi are on a mission to inspire and enable thought leaders in brands, culture and society with creativity that moves the world forward. We provide WE ARE Pi with forward-thinking PR strategies around campaign launches and projects for brands such as Heineken, WeTransfer, Oath, TED and Ace & Tate.

Partners we’ve worked with in the past

Partners we’ve worked with in the past

We’ve been fortunate to work with the following brilliant humans and companies in the past. Highlights include the launch of UNIT9’s VR department, sharing 72andSunny Amsterdam’s global strategy and campaign for AXE as well as Mandy Smith’s No More Cutting campaign and LSU’s (now Great State) Booknotes column for The Drum.

News

Dezeen, Ace & Tate opens "voyeuristic" glasses store in central London's Soho, November 2018 Dezeen, Ace & Tate opens "voyeuristic" glasses store in central London's Soho, November 2018
Wallpaper - Ace & Tate's new London store openings, October 2018 Wallpaper - Ace & Tate's new London store openings, October 2018
Little Black Book - In-depth look into Ravi Amaratunga Hitchcock's (Head of Pi Studios) career to date, October 2018 Little Black Book - In-depth look into Ravi Amaratunga Hitchcock's (Head of Pi Studios) career to date, October 2018
Creative Review, Work in Progress, Lykke Li - WE ARE Pi, October 2018 Creative Review, Work in Progress, Lykke Li - WE ARE Pi, October 2018
Black History Month - Migrant Sound, WE ARE Pi and Boiler Room, September 2018 Black History Month - Migrant Sound, WE ARE Pi and Boiler Room, September 2018
South China Post - 6 best 'bleisure' hotels, Zoku, September 2018 South China Post - 6 best 'bleisure' hotels, Zoku, September 2018
Monocle - Ace & Tate founder, Mark de Lange on the importance of mentors in print and on the Monocle podcast,  August 2018 Monocle - Ace & Tate founder, Mark de Lange on the importance of mentors in print and on the Monocle podcast, August 2018
Nakid Magazine - Ladyfingers by Lucia Martinez, Cream Paris, July 2018 Nakid Magazine - Ladyfingers by Lucia Martinez, Cream Paris, July 2018
The club, British Airways inflight magazine - 6 of the best workplaces whilst on the move, Zoku, July 2018 The club, British Airways inflight magazine - 6 of the best workplaces whilst on the move, Zoku, July 2018
Monocle - Against the grain, Guide des Grands Parisiens, BETC Paris, July/August 2018 Monocle - Against the grain, Guide des Grands Parisiens, BETC Paris, July/August 2018
The Spaces - How the ‘post-cool’ hotel wants to expand our minds, July 2018 The Spaces - How the ‘post-cool’ hotel wants to expand our minds, July 2018
 Adformatie - Ace & Tate's omnichannel strategy, July 2018 Adformatie - Ace & Tate's omnichannel strategy, July 2018
Business Traveller Asia-Pacific - Amsterdam as one of Europe’s top three regions for innovation, Zoku, June 2018 Business Traveller Asia-Pacific - Amsterdam as one of Europe’s top three regions for innovation, Zoku, June 2018
The Art Newspaper - Par amour du jeu, BETC Paris, June 2018 The Art Newspaper - Par amour du jeu, BETC Paris, June 2018
Creative Review - Clare Jones, MD of WE ARE Pi, June 2018 Creative Review - Clare Jones, MD of WE ARE Pi, June 2018
Elephant Magazine - Par amour du jeu, BETC Paris, June 2018 Elephant Magazine - Par amour du jeu, BETC Paris, June 2018
Financial Times - Par amour du jeu, Magasins généraux, BETC Paris, June 2018 Financial Times - Par amour du jeu, Magasins généraux, BETC Paris, June 2018
Adweek Editor's pick - WE ARE Pi x WeTransfer, June 2018 Adweek Editor's pick - WE ARE Pi x WeTransfer, June 2018
Creative Brief - WE ARE Pi x Nikon, Four Weddings, May 2018 Creative Brief - WE ARE Pi x Nikon, Four Weddings, May 2018
Creative Review - Interview with Marc de Lange, Founder of Ace & Tate, May 2018 Creative Review - Interview with Marc de Lange, Founder of Ace & Tate, May 2018
The Telegraph, travel destinations - Zoku Amsterdam The Telegraph, travel destinations - Zoku Amsterdam
Emirates inflight magazine (Portfolio) - Zoku Amsterdam, April 2018 Emirates inflight magazine (Portfolio) - Zoku Amsterdam, April 2018
Monocle Weekly front page - Rémi Babinet, BETC Paris, May 2018 Monocle Weekly front page - Rémi Babinet, BETC Paris, May 2018
Zoku Amsterdam Zoku Amsterdam
IDEAT, March 2018
Freshdrip Freshdrip
The Sunday Times Travel Magazine, February 2018
American Vogue - LA Dance Workout, BETC LA, November 2017 American Vogue - LA Dance Workout, BETC LA, November 2017
Freshdrip Freshdrip
Esquire NL, November 2017
BETC Paris, Echoes of the Studio BETC Paris, Echoes of the Studio
FRAME, May 2017
BETC LA, LA Dance Workout BETC LA, LA Dance Workout
AdAge, October 2017
BETC Paris, Echoes of the Studio BETC Paris, Echoes of the Studio
designboom, June 2017
72andSunny, Axe / Lynx 72andSunny, Axe / Lynx
shots, May 2017
BETC London, Live the London Look BETC London, Live the London Look
Marketing Week, Jan 2017
72andSunny, RAYNSIE 72andSunny, RAYNSIE
CoolHunting, Nov 2016
Forbes - 25 Coolest Hotels in the World, Zoku, September 2016 Forbes - 25 Coolest Hotels in the World, Zoku, September 2016
BETC Paris, Les Magasins généraux BETC Paris, Les Magasins généraux
Forbes, Oct 2016
BETC Paris, Les Magasins généraux BETC Paris, Les Magasins généraux
Dezeen, Oct 2016
Zoku, Amsterdam Opening Zoku, Amsterdam Opening
Business Insider, Oct 2016
BETC Paris, Les Magasins généraux BETC Paris, Les Magasins généraux
Campaign, Sept 2016
BETC Paris, Les Magasins généraux BETC Paris, Les Magasins généraux
*Wallpaper, Sept 2016
No More Cutting No More Cutting
The Independent, July 2016
Zoku, Amsterdam Opening Zoku, Amsterdam Opening
Het Parool, May 2016
Zoku, Amsterdam Opening Zoku, Amsterdam Opening
*Wallpaper, May 2016
BETC London, KADO Brand Launch BETC London, KADO Brand Launch
Creativity, April 2016
BETC Paris, Ubisoft 'The Division' BETC Paris, Ubisoft 'The Division'
Motherboard, Feb 2016
Sophie Ebrard, It's Just Love Sophie Ebrard, It's Just Love
British Journal of Photography, Feb 2016
72andSunny, Axe 'Find Your Magic' 72andSunny, Axe 'Find Your Magic'
Creative Review, Jan 2016
UNIT9, Hummingbird Bike Launch UNIT9, Hummingbird Bike Launch
HighSnobiety, Nov 2015
UNIT9, Hummingbird Bike Launch UNIT9, Hummingbird Bike Launch
Evening Standard, Nov 2015
Sophie Ebrard, It's Just Love Sophie Ebrard, It's Just Love
The Creators Project, Sept 2015
Sophie Ebrard, It's Just Love Sophie Ebrard, It's Just Love
Dazed, Sept 2015
Zoku, Brand Launch Zoku, Brand Launch
HYPEBEAST, May 2015
Zoku, Brand Launch Zoku, Brand Launch
Fast Co.Create, May 2015
UNIT9, Get In The Race VR UNIT9, Get In The Race VR
Fast Co.Create, March 2015
UNIT9, UNIT9 VR Launch UNIT9, UNIT9 VR Launch
Digiday, Sept 2014

Say hello

hello@hooton.co
+31 2 02 61 93 88

Héloïse Hooton

Héloïse Hooton

Founder and Managing Director of Hooton. Half English, half French. So it goes without saying that Héloïse loves Europe. She’s been lucky enough to live and work in some of the world’s best cities - London, Paris and Amsterdam. After fourteen years in PR and marketing for W+K Amsterdam, BETC Paris, D&AD and shots magazine, H set up Hooton, to properly explore the creative, dynamic potential of PR. Héloïse provides creative and strategic PR counsel to all Hooton brand partners with the cracking Hooton team.

heloise@hooton.co

Kaela LaRosa

Kaela LaRosa

Kaela comes from an extensive, international background in brand strategy & marketing, events and project management. As a freelance member of the Hooton team, native New-Yorker Kaela adds valuable insights for clients on their brand strategy, events, product positioning and social media.

kaela@hooton.co

Guillaume Giraud

Guillaume Giraud

Guillaume is an experienced PR and communications professional specialised in lifestyle, art, design and creative industries. Trilingual (French, Italian and English), he has strong relationships with a global network of journalists, industry opinion leaders and tastemakers.

guillaume@hooton.co

Maeve O'Sullivan

Maeve O'Sullivan

Maeve has spent most of her career working with brands and agencies across the creative industries, finding the big thinking behind great ideas to build reputations and drive growth. Ireland-born, Canada-raised, and UK-resident with stints in Thailand and Australia along the way, Maeve loves nothing more than taking a global approach to communications strategy.

maeve@hooton.co