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We’re an independent B Corp-certified PR agency based in the heart of Europe in Amsterdam.

We provide custom public relations for companies that offer real societal and cultural impact. Working with award-winning writers, future-thinkers and culture-shapers, we amplify the stories of those in the creative, retail, lifestyle and travel sectors. We understand what you do and know how to meet your challenges. Intuitive publicists, we help you to grow by curating media attention that strengthens your brand’s authority, stimulates engagement and generates new business. Sustainability isn’t just a buzzword for us, it’s a founding principle. The companies we work with push boundaries and align with our values. They aren’t defined by stereotypes or tradition. We support them in shaping a more purpose-driven and environmentally-conscious future. We work with good people and love what we do.

All of Hooton’s services are insight-inspired. We utilise data, analytics and competitor benchmarking to make sure your PR goals meet your business imperatives, whether they’re B2B or B2C.

Our team of native English, French, Italian, and Spanish speakers work with international clients spanning the UK, EMEA, APAC, and North America.

Meet our team

Founder
Héloïse Hooton, Founder & MD
Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work. Héloïse founded Hooton to help companies build their business credibility and get the PR engagement they deserve. Half French, half English, she has 22 years of experience working with some of the biggest creative agencies and brands in Europe. Héloïse leads and runs Hooton, making sure that the team is empowered to do their best work. Read More Show less
Janhavi Raja, PR Manager
Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. Prior to joining Hooton, Janhavi worked as an economic researcher and consultant with the Government of Gujarat, India, and completed her graduate studies at the Indian Institute of Management. Janhavi has years of experience in project management and strategic communications, from assisting on international projects for retail giants such as Loblaw, Walmart and Coles to strategising communication plans for tech titans like Amazon and Lenovo. Prior to joining Hooton, Janhavi worked as an economic researcher and consultant with the… Read More Show less
Sustainability Consultant
Kate Buljanovic, Sustainability Consultant
Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis. Kate has been supporting Hooton since 2020, working specifically in operations. She has over a decade of experience in the non-profit sector, bringing her expertise to Hooton to help it become B Corp, and to improve the business on a day-to-day basis. Read More Show less
If you’re looking for career opportunities at Hooton please send an email to hello@hooton.co