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Hooton happenings

Key trends shaping PR in 2025

The PR world is transforming rapidly, and this roadmap reveals the key trends driving industry evolution in 2025

Reflecting on another successful year: Hooton's 2024

From challenges to celebrations: Reflecting on an extraordinary 2024

HOW TO AVOID GREENWASHING

A quick guide to some of vaguest sustainability vocabulary

Feel the fear and apply anyway: How to get your first job in PR

From graduating, to entering the world of work as an anxious PR Executive, to becoming a valued member of the team. Hooton exec Noa shares some very honest insights from her journey into the wonderful world of PR.

Museumnacht: When Art Brings Us Together

On a crisp Saturday evening in early November, Paiman Azizi had the privilege of experiencing the magic of Museumnacht. The annual event sees more than 50 museums across Amsterdam open their doors after dark (alongside live music, DJs and more street food stalls than I could possibly count), and it’s one of the highlights in his calendar every year – even if the queues seem to grow longer each time he attends.

The good and the bad about working through a time difference

From New York to Amsterdam and back, Hooton member Carson Tabakin shares her virtual work experience and essential tips for managing the art of straddling time zones.

Why We Will Never Shut Up

Hooton founder Heloise Hooton on why climate justice communication must never be silenced

Senior PR Executive

What I learned about PR by moving from Bangalore to Amsterdam

Hooton team member Janhavi Raja had the perfect start to her PR career in Bangalore…so what was it like to relocate to Amsterdam and begin afresh in a completely unfamiliar country?

What next, now that Cannes Lions has lost its creative spark?

A week after the #CannesLions2022 our founder Héloïse Hooton shared her takeaways from the event, questioning its future as a creative leader. "There’s a real gap in the market for a new version of the old Cannes – a new international festival of creativity for the communications and marketing industries."