Reflecting on another successful year: Hooton's 2024
We made it! As we get ready to wrap up another remarkable year, it only feels right to take a moment to reflect. 2024 really brought its share of champagne-popping celebrations, coffee-fuelled challenges and absolutely everything in between – and as we prepare to close our laptops for the holiday break, we can't help but feel pretty proud of what we've achieved. This year, the Hooton team has…
- Crafted 38 exciting proposals (watch this space!)
- Worked with 16 incredible clients
- Delivered 20 impactful projects
- Explored 14 countries
- Brought 4 brilliant new team members on board
💥 Here are a few of our favourite moments:
We had the pleasure of launching premium cookware brand HexClad in the Netherlands – complete with video introduction from Gordon Ramsay himself! The European launch of their small roasting pan earlier this month – which we marked with an appropriately festive celebration – was a particularly memorable evening with the friends of the brand in the Netherlands.
Our partnership with Ottobock brought two powerful campaigns to life in the space of one quarter: "Unofficial Discipline," which coincided with the Paris Paralympics, and the "New Boundaries" documentary series. Both projects helped start important conversations about inclusion and accessibility in society, and we’re continuing to witness their impact.
Salt & Pinch contributed valuable insights to industry discussions, sharing thoughtful perspectives on the Paris Olympics opening ceremony, and advocating for long-term brand experiences over temporary activations. Today, experiential marketing is being touted as the most dominant trend in 2025 by all the big brands across the world.
In the sustainability sector, we supported Satelligence's presence at both COP16 and COP29, helping raise awareness of their crucial work in deforestation monitoring, securing interest and in-depth interviews with the likes of the Guardian, Economist and The Brazilian Report.
We also had the privilege of supporting addikt through an exciting transition, as they joined forces with India’s largest independent agency, Schbang, to form addiktSchbang – bringing together Dutch design with Indian technology. We worked closely with the GUT global communications team to put its Amsterdam and Singaporean offices firmly on the industry map, showcasing the team’s innovative R&D Heinz Hagelchup launch (ketchup sprinkles are the new mayo) and partnering on an eight page feature about the network’s European ambitions in W&V.
Thank you to our clients, colleagues and the broader B Corp community for another year of demonstrating how PR can be a force for good. We can’t wait to see you all in 2025 and create more impact, together!
