Alpine - Muffy Baby

The brief
Raise awareness of the importance of early hearing protection for babies and position Alpine’s Muffy Baby 2.0 ear protectors as essential for modern family life among health-conscious parents across Europe.

Our solution
Hooton developed a campaign that emphasised the need to protect babies’ sensitive ears during everyday events like firework displays, musical performances and air travel. We crafted messaging that highlighted Alpine’s commitment to comfort, safety and sustainability – resonating with parents looking for practical solutions for their children's well-being.