BETC

The brief

Put BETC Paris – one of Europe’s biggest advertising agencies – on the global map, where it deserves to be.

Our solution

In the early 2000s, BETC Paris was often dismissed and overlooked by global media for being ‘too local’. Then, in 2007, our founder, Héloïse, was appointed PR Director of the agency and implemented a long-term PR strategy that Hooton is still helping with today. We have since introduced the BETC leadership team to the world’s top advertising hubs and integrated PR strategies into major international campaigns for brands such as evian, Air France, Peugeot, Ubisoft and LEGO, securing consumer as well as trade coverage.