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CHANGE PERCEPTION OF REUSABLES FROM DESIRABLE TO NECESSITY

Chilly's

The brief

Accelerate the adoption of reusables with Chilly’s.

Our solution

We worked with reusable bottle experts Chilly’s on numerous high-profile campaigns, including its partnerships with House of Sunny, City to Sea, Tate, Liberty London, Glastonbury Festival and Bristol Airport. We also organised and orchestrated a public relations coup on World Refill Day, calling some of the UK’s biggest polluters to account via on-the-spot advertising, which culminated in progressive and active social media discourse and in-person meetings.