Graphic Rewilding

The brief
Raise awareness of Graphic Rewilding’s mission to transform neglected urban spaces with nature-inspired art and highlight the initiative’s potential to improve urban mental health and happiness.

Our solution
Recognizing the charisma and passion of Graphic Rewilding’s co-founder, Lee Baker, Hooton devised a compelling 20-minute deep dive presentation that showcased the initiative’s origins and its purpose – focusing on how images of nature can “hack your happiness” when placed in neglected urban areas.

Leveraging our network, we secured high-profile speaking opportunities for Lee to present his vision to audiences of creative directors, marketing managers, journalists and CEOs – highlighting Graphic Rewilding’s social impact and potential to reinvigorate communities through art.