GUT

The brief
Build a PR strategy that captures the creative agency’s unique tone of voice and secure high-quality press, while providing ongoing PR support tailored to the European market.

Our solution
Hooton developed a custom PR strategy that aligned with GUT’s creative mission and bold reputation. We focused on securing top-tier coverage around the opening of GUT Amsterdam and its ensuing campaigns, targeting key trade publications in the Netherlands and Europe, while raising the profiles of the European leadership team through strategic media placements.