HexClad

The brief

Establish HexClad, the innovative hybrid cookware brand, as a key player in the Dutch market – building awareness and credibility through strategic storytelling and high-profile activities that resonate with both media and consumers.

Our solution

Hooton developed a comprehensive PR strategy that leveraged the personal story of HexClad’s founder and the brand’s groundbreaking hybrid technology. We launched with an exclusive event in Amsterdam which brought together Dutch media, influencers and industry leaders. To amplify the event’s impact, we incorporated a video introduction from celebrity chef Gordon Ramsay, adding star power to the brand’s already compelling narrative.

By weaving the themes of innovation and quality into our messaging, we secured extensive top-tier media coverage and positioned HexClad as a premium cookware brand in the Netherlands, while driving real retail traction.