Ottobock

The brief
Support Ottobock, a global leader in prosthetics and mobility solutions, through the launch of two major campaigns – raising awareness about disability inclusion and elevating Ottobock’s message of accessibility.

Our solution
Hooton developed two tailored PR strategies for Ottobock – securing high-profile media placements and ensuring both campaigns resonated with mainstream and specialist outlets alike. By placing lived experiences at the heart of both campaigns, we aligned Ottobock’s brand with themes of resilience and hope, while pushing for broader systemic change in disability inclusion.