Salt Productions and Pinch Creative

The brief
Elevate the two sister agencies’ profiles, through a comprehensive PR strategy that positions their founders and talent as thought leaders at the forefront of the creative industry.

Our solution
Hooton developed a strategic PR plan for Salt and Pinch, beginning with face-to-face messaging workshops to align both agencies’ voices and positioning. We crafted and placed high-profile opinion pieces, secured speaking opportunities and organised face-to-face opportunities with prestigious industry bodies and leading publications.