Tylko

The brief
Launch Tylko’s new colorway “Reisinger Pink,” a collaboration with digital designer Andrés Reisinger, as part of its “Unlimited Edition” series, and grow the brand’s reputation across key European markets.

Our solution
Hooton worked closely with Tylko and Andrés Reisinger to create core messaging for the campaign, developing an integrated PR strategy that targeted the Netherlands, UK, France, Germany and Austria. We crafted a multi-pronged press office approach that included interview placements, feature articles and news stories, ensuring coverage across Tylko’s key audience verticals. Additionally, we brokered influencer collaborations within the interior and design space, generating content that aligned with Tylko’s creative vision.