WE ARE Pi

The brief

Support WE ARE Pi’s ambition to become the world’s most progressive creative agency.

Our solution

Hooton showcased WE ARE Pi’s prestigious creative work by ensuring its agenda-setting research reaches the right audiences and by elevating CEO and founder Alex Bennett-Grant’s profile as a black leader in advertising. In 2020, we supported the launch of the agency’s New Society Rules, a research platform decoding society’s biggest cultural shifts and what they mean for the marketing industry. We also provided trade PR support for WE ARE Pi’s campaigns for brands including IDFA, Intersport, Winkelstraat, BBC, Desperados and Robogee.